Originally designed without an electronic message center, Luminous Neon Art & Sign Systems of Hutchinson, Kansas was able to maintain the integrity of the design while including a digital sign that provided more advertising flexibility for the development. To brand the shopping center, leverage its prime location, and appeal to the area’s population of more than 51,000 people, Saddlecreek Crossing developers decided to install a new monument sign that includes a high-resolution digital message center manufactured by Watchfire Signs. The development is located in the high-traffic corridor of 47th Street South and Broadway Street, and has easy access to Interstates 135 and 235 and the Kansas Turnpike. Revitalization efforts include a new facade and the marketing of out-parcels to new businesses. Originally anchored by a Kmart, the shopping center was acquired and reimagined by Triple Crown Realty in 2015. Saddlecreek Crossing is a shopping and entertainment development located in the CrossGate District of Wichita, Kansas.
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